Enhancing Social Media Marketing Efficiency: The Top 7 Tools for 2020
In today’s fast-paced digital landscape, social media marketing has become a cornerstone of brand growth and customer engagement. However, navigating the myriad of available tools can be a daunting task—often leading to wasted time, unnecessary expenses, and missed opportunities. As a seasoned marketer or agency owner, discovering the right set of tools is crucial to streamline workflows, maximize productivity, and elevate your social media presence.
To assist you in this endeavor, we’ve curated an expert selection of the seven most effective paid social media marketing tools used daily by industry professionals in 2020. These solutions not only simplify complex tasks but also empower you to focus on strategic growth and creative content.
- Grammarly: Perfecting Your Content Through Error-Free Writing
Regardless of your niche, impeccable grammar and polished writing are indispensable for maintaining a professional brand image. Grammarly stands out as a premier tool for ensuring your social media posts, advertisements, and content are free from grammatical errors and spelling mistakes.
Key Benefits:
– Provides intelligent auto-suggestions to improve sentence structure and vocabulary
– Highlights and corrects spelling errors instantly
– Analyzes readability for audience engagement
– Offers synonyms and definitions for clearer messaging
– Includes plagiarism detection to safeguard originality
Considerations:
While highly effective, Grammarly’s detection may have limitations for non-native English speakers, and the free version offers basic functionality. Upgrading to Grammarly Premium, with plans starting around $11.66/month billed annually, unlocks comprehensive features.
- Flick: The Ultimate Hashtag Generation and Analytics Platform
Hashtag strategy is vital for expanding reach and engagement. Flick simplifies this process with its robust hashtag generator and Instagram analytics dashboard.
Core Features:
– Generates up to 30 highly relevant hashtags per post
– Manages and organizes hashtag collections for multiple accounts
– Provides analytical insights into hashtag performance
– Stores educational resources within the platform
– Tracks top-performing content for optimal strategy adjustment
Pricing Options:
Starting at £4.99/month, Flick offers tiered plans—including Starter and Growth—for increasing needs, along with a free trial to test its capabilities.
- AdSpy: In-Depth Competitor and Ad Campaign Analysis
Creating compelling social media ads is an art—and a science. AdSpy enables advertisers to dissect successful campaigns by viewing extensive archives of high-performing Facebook and Instagram ads.
Advantages:
– Access to detailed ad data dating back to 2008
– Advanced filtering by location, demographics, media type, and more
– Insights into engagement metrics and target audiences
– Facilitates competitor analysis and creative ideation
Limitations:
Currently limited to Facebook and Instagram ads.
Pricing is straightforward at $149/month with a free trial and first-month discount.
- PromoRepublic: Comprehensive Social Media Management
As your agency scales, streamlined management becomes essential. PromoRepublic offers an all-in-one platform to schedule, collaborate, analyze, and prepare content across multiple clients and locations.
Highlights:
– Content scheduling with an intuitive calendar
– Performance analytics and reporting
– White-label branding options
– Team collaboration and approval workflows
– Upcoming feature: Ads management suite
Plans and Trials:
Starting at $49/month with annual billing, plus a 14-day free trial, it suits small businesses and agencies seeking operational efficiency.
- Leadpages: Building High-Converting Landing Pages
Driving social media traffic to your offers is made easy with Leadpages. This platform simplifies the creation of responsive, professional landing pages designed to maximize conversions.
Notable Features:
– Guided best-practice templates
– Unlimited traffic and lead collection
– Drag-and-drop customization with limited restrictions
– Free custom domain with annual plans
– Integration with tracking tools like Facebook Pixel
Pricing:
Plans vary from $37/month (annual billing) to higher tiers with advanced features, often with a free trial and bonus domains.
- Mojo: Dynamic Video Content Creation
Video content continues to dominate social media. Mojo specializes in creating eye-catching stories and social videos directly on your mobile device, suitable for entrepreneurs and content creators handling accounts from 1,000 to over a million followers.
Key Functionalities:
– Over 100 animated templates and customizable overlays
– Music and voice overlay capabilities
– Fast editing with autosave features
– Export videos up to 60 seconds or longer by adding pages
Cost:
Available for £19.99/year or £7.99/month, with a free trial to explore its creative potential.
- Videoshop: Powerful Mobile Video Editor
For quick and efficient video editing on the go, Videoshop offers a user-friendly interface packed with features typically found in desktop apps. It’s ideal for trimming, adding music, applying transitions, and inserting text.
Main Features:
– Trim, cut, and split videos effortlessly
– Numerous transitions including cross-dissolve
– Speed adjustments and reverse playback
– Voice-over addition
– Resizable content and animated titles
Pricing:
Available for £21.49/year or £3.49/month, with a free version suitable for basic editing needs.
Final Thoughts
The landscape of social media marketing tools is vast, but choosing the right solutions tailored to your business needs can dramatically improve efficiency and results. Tools like Grammarly, Flick, and AdSpy enable smarter content creation and insights, while PromoRepublic, Leadpages, Mojo, and Videoshop empower you to produce, manage, and optimize engaging campaigns seamlessly.
Investing in these premier tools today will free up your valuable time, allowing you to focus on strategic growth, creative innovation, and building a compelling brand presence across platforms. Stay ahead of the competition by leveraging technology to elevate your social media marketing efforts in 2020 and beyond.
